Bring the magic home
When people are looking for a guarantee of a great night in, to add to their DVD or Blu-Ray collection, or simply looking for the perfect gift, Disney Home Entertainment has something for everyone.
Feref created a campaign that celebrated the guaranteed magic of Disney’s films on DVD, at an amazing price of ‘2 for £12’ (2 for £15 on Blu-Ray).
The multi-media campaign was designed to connect with all different types of DVD and Blu-Ray purchasers by showcasing Disney’s magical films in domestic settings that would be instantly recognisable to the different audiences.
The script reinforced this audience connection to “the Blu-Ray speakers tweakers”, the “towering collection creators”, the “must own that-ers”, and the “back seat Mad Hatters”.
The campaign ran across TV, cinema, online and social and has already delivered amazing results.
- Social Media
- Audio Visual