Big Hero 6 Big Hero 6

Hero Up 2.0

Services:

After the success of our inaugural Hero Up campaign in 2015, we were delighted to be given the brief for the 2016 campaign.

This year we were tasked with continuing growth of Marvel’s Avengers franchise by linking with the themes of the new movie, Captain America: Civil War. On top of that, this year we were given the challenge of including Marvel’s Spider-Man franchise in a second phase of the same campaign.

Disney required a toolkit to allow local EMEA teams to activate a consistent and integrated campaign across TV, Digital and In-store. It was time to Hero Up!

  • Strategy
  • Advertising
  • Digital
  • PR
  • Social Media
  • Content
  • Audio Visual
  • Design
  • Events
  • Partnerships
  • Services
  • Strategy
  • Advertising
  • Digital
  • PR
  • Social Media
  • Content
  • Audio Visual
  • Design
  • Events
  • Partnerships
Team Cap
Iron man products
Team Iron Man
Team Cap
Shoot photo
Shoot photo
Shoot photo
Point of sale 1
Point of sale 2
Point of sale 3

Spider-Man

For 2016 we were also given challenge of including Marvel’s Spider-Man franchise in a second phase of the Hero Up campaign.

Spiderman Hero Up - Super powered action
Spider-man Hero Up
Spider-man Hero Up
Spider-man Hero Up
Spider-man Hero Up
Spider-man Hero Up
Spider-man Hero Up
Spider-man Hero Up
Spider-man Hero Up