Hidden Figures Hidden Figures

Challenging misconceptions through the power of storytelling

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Twentieth Century Fox’s award-winning Hidden Figures tells the untold true story of a visionary female trio who broke through gender and race barriers to become the heroes behind one of NASA’s greatest historical missions: the launch of astronaut John Glenn into orbit. Feref’s challenge was to help the film break out to a wider mainstream audience, and celebrate the little known achievements of these women who helped inspire new generations to dream big.

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Hidden Figures
Hidden Figures
Hidden Figures

Our response:

Feref created a series of high impact and highly shareable online shorts that challenged moviegoer’s assumptions around gender stereotypes. The mini films then reveal the impact these inspiring women had on history. The videos went live across international markets; and the United Nations gender equality movement HeForShe shared the videos across their network, reaching almost a million followers.

Hidden Figures is nominated for three Oscars: Best Picture, Best Supporting Actress and Best Adapted Screenplay.

Hidden Figures
Hidden Figures
Hidden Figures