Feref pushes boundaries in our most colossal campaign to date for the epic Kong: Skull Island

Feref was appointed to lead the UK online PR, social strategy and influencer activations for Kong: Skull Island – the highly anticipated monster movie adventure starring Tom Hiddleston, Brie Larson, Samuel L. Jackson & John C. Reilly. The film was crowned king of the Box Office in its opening weekend, taking a Kong-sized £6.2 million.

Action-packed and bigger than ever, Feref set out to create a digital PR & Social campaign to match the epic scale of film. It was important to carefully build intrigue with audiences around the destination of Skull Island and generate buzz around the main event - Kong’s return to the big screen.

  • Strategy
  • Advertising
  • Digital
  • PR
  • Social Media
  • Content
  • Audio Visual
  • Design
  • Events
  • Partnerships

Campaign Highlights

  • Secured 80+ targeted social influencers to attend the premier including the likes of Liam Dryden, Arron Crascall, Stuggy, Dean Dobbs, Daz Black, The Wall Of Comedy, Joe Charman, Jamie Laing and Leslie Wai. The total social reach from influencers at the premiere was 40million+
  • Feref captured content on the red carpet at the European premiere posting live across all of the WB UK & European channels as well as the Kong: Skull Island social channels. There were 1.8K tweets on the day/night of the premiere which resulted in 14.1M impressions
  • Produced live content of Tom Hiddleston on his journey to the European premiere which was seeded out across WB UK and KSI social channels on release day
  • Worked with WB to create bespoke mini 3D printed figures of influencers to showcase the scale of Kong. We secured unpaid coverage opportunities with the following social influencers:
    • Stuggy – (86K YouTube Subscribers, 2.2M Facebook Likes, 35.4K Twitter Followers)
    • Joe Tasker – (21K YouTube Subscribers, 462K Facebook Likes, 5.5K Twitter Followers)
    • James Alexander – (6.4K YouTube Subscribers, 2.9M Facebook Likes, 27K Twitter Followers)
  • Worked with key social influencer and Made In Chelsea’s Jamie Laing to create unpaid for bespoke video content for his YouTube and social channels surrounding the film’s premiere and red carpet experience

Jamie Laing Reach:

  • Twitter (945K Followers)
  • Instagram (791K Followers)
  • Facebook (132K Likes)
  • YouTube (64K Subscribers)