Feref hits all the high notes with dreamy La La Land campaign
Back in July 2016, Feref was briefed to make a little-known musical the most talked about film of the year.
Six months and 14 record-making Oscar Nominations later, La La Land is, without a doubt, the hottest film on the planet.
Our PR strategy for La La Land gained unprecedented momentum by turning key influencers and audiences into fans, and then advocates.
Musical YouTube sensation Dodie Clarke recorded and shared a cover of the film’s infectious song City of Stars with her 1.6 million fans, generating over 850,000 views to date
Exclusive screening events hosted by key influencers, including popular lifestyle vloggers Estee LaLonde, Carrie Hope Fletcher, Lucy & Lydia and Reality TV Star Jamie Laing, reached over 3 million followers
- Social Media
- Audio Visual