Feref hits all the high notes with dreamy La La Land campaign

Back in July 2016, Feref was briefed to make a little-known musical the most talked about film of the year.

Six months and 14 record-making Oscar Nominations later, La La Land is, without a doubt, the hottest film on the planet.

Our PR strategy for La La Land gained unprecedented momentum by turning key influencers and audiences into fans, and then advocates.

Highlights:

  • Musical YouTube sensation Dodie Clarke recorded and shared a cover of the film’s infectious song City of Stars with her 1.6 million fans, generating over 850,000 views to date

  • Exclusive screening events hosted by key influencers, including popular lifestyle vloggers Estee LaLonde, Carrie Hope Fletcher, Lucy & Lydia and Reality TV Star Jamie Laing, reached over 3 million followers

  • Strategy
  • Advertising
  • Digital
  • PR
  • Social Media
  • Content
  • Audio Visual
  • Design
  • Events
  • Partnerships