Logan Logan

Feref unleashes grittiest PR and Social campaign yet

Services:

Feref was appointed to lead the UK online PR , social strategy and activations for Logan – the highly anticipated and final instalment of Hugh Jackman’s iconic outing as the Wolverine in Marvel/Twentieth Century Fox’s X-Men franchise, which has grossed $440.9 million worldwide to become 2017’s biggest opening so far.

Bold, gritty and brutal, Logan is a genre-defying experience like never before, so we set out to create a digital campaign that clearly differentiated the film from previous X-Men and Wolverine films and realigned negative perceptions of superhero sequels.

Leveraging the unique story, we created an authentic campaign built on intrigue with PR, social and content activations that disrupted expectations and connected with audiences.

  • Strategy
  • Advertising
  • Digital
  • PR
  • Social Media
  • Content
  • Audio Visual
  • Design
  • Events
  • Social Influencer
  • Strategy
  • Advertising
  • Digital
  • PR
  • Social Media
  • Content
  • Audio Visual
  • Design
  • Events
  • Social Influencer
Professor X and Logan
Logan carrying Laura (X23)
Laura (X23)

Highlights include:

  • UniLad Facebook Live interview with Hugh Jackman reached 26 million
  • Superfan meet and greets with Hugh Jackman and Director James Mangold on Fox and Jackman’s Twitter channels reached 7.67 million fans
  • Found footage character reveal viral that secured coverage on target sites including Empire Online, Digital Spy and Bleeding Cool
  • UGC preview screening competition on official Logan Facebook page received over 26,000 interactions
Social postings about Logan
Publications featuring Logan stories