Yo! Sushi Yo! Sushi

Big Bento Six from
YO! Sushi

Services:

We brought together one of Britain’s best-loved restaurants with Big Hero 6, Disney’s new animated family movie.

Meet the Big Bento Six! Six unique, super healthy, super powered meals featuring Baymax, the lovable, inflatable robotic star of the movie.

  • Strategy
  • Advertising
  • Digital
  • PR
  • Social Media
  • Content
  • Audio Visual
  • Design
  • Events
  • Partnerships
  • Services
  • Strategy
  • Advertising
  • Digital
  • PR
  • Social Media
  • Content
  • Audio Visual
  • Design
  • Events
  • Partnerships

The Campaign

Feref created the 360 degree multimedia campaign including naming the dishes, designing the collectable Power Bands, TV, posters, point-of-sale, staff uniforms, digital and social collateral.

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The Activity

Feref balanced the integrated marketing needs of both the moviemakers and the restaurant brand.

Strategy, creative, branding, TV advertising, promotions, online, mobile, social media, content, POS, staff activation and literature all handled in house, under one roof.

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Feeling hungry?

Tweet this story for a chance to win a Big Bento Six from Feref! Just make sure you add @fereflondon to enter and share before April 1 2015.

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