A Simple Favour

A Simple Favour

A Simple Favour

    Services Used:
  • Strategy
  • PR
  • Events
  • Partnerships

The challenge

How do you engage a highly sophisticated female urban audience with the film’s core theme of intrigue (across online and social platforms)?

PR strategy

Feref announced and amplified the A-list cast junket and played upon the key themes of the film. We created an exclusive “Tell Us Your Secrets” Martini masterclass for influencers at a top central London cocktail bar. Then we gifted select press and influencers with their own bespoke martini glasses daring receivers to ‘tell us their secrets’, which resulted in valuable social coverage on day of release.

A-list cast junket

The results

Our selected influencers successfully communicated the intriguing theme and excitement around the film. The initiative reached our core target audience delivering 27M+ impressions through influential coverage across online and social channels. Key influencer engagement was secured with Hannah Witton, Sophie Bird and Cocktail Circus.

A Simple Favour social media activity