Bohemian Rhapsody

Bohemian Rhapsody
Lip Sync Video

Bohemian Rhapsody
Lip Sync Video

    Services Used:
  • Design
  • Audio Visual
  • Content
  • Social Media
  • Strategy
  • Digital

What was the brief/challenge?

As part of Feref's work on the global social strategy and toolkit for Fox in L.A., the team specifically briefed Feref on turning Bohemian Rhapsody (the song) into a celebration for the release of Bohemian Rhapsody (the film) and get audiences from all over the world singing along.

What was the strategy?

Everyone knows the words to the world’s most iconic rock anthem - we just needed to give people a nudge and an incentive to release their inner Freddie Mercury.

What was the creative approach?

The Bohemian Rhapsody Lip Sync Challenge - the fun group activity that local Fox market offices could use to encourage their own audiences and partners, to join in and rock out.

Will you rock us?
Are you the champions
Create your own lip sync masterpiece

What did we deliver?

A campaign toolkit was sent to Fox offices all around the world. These source files allowed markets and partners to create their own awesome lip sync challenge videos, while inspiring them to add their own personality to each of the videos. This resulted in a host of wonderfully unique videos that all remained true to the film's tone of voice and creative style.