Dreamworks:
Dragons

Dreamworks
Dragons

    Services:
  • Strategy
  • Creative
  • Production (Shoot)
  • Audio Visual
  • Social

The challenge

With the third and final movie 'The Hidden World' coming out, plus a range of exciting consumer products, Feref had to re-launch the franchise and sustain momentum before and after theatrical release. As well as support multiple toy partners and differentiate from generic dragon products out there.

Creative strategy

For kids, their hidden world is their imagination – a world all of their own, fueled by toys and friendships. It’s a place where make-believe becomes an epic adventure, where flying becomes possible and where dragons come to life.

LIFESTYLE AV 30 SECOND

Using visual cues from the brand new film, Feref took audiences on a journey through a child's imagination. A brother and sister play with How to Train Your Dragon products around the home and glimpses of their world leak out into reality, bringing the epic adventures to life. Our lifestyle AV spots have taken flight across TV, YouTube and Social.

Result

Originally meant for Europe only, the campaign is now soaring high and landing in multiple territories to support the TV show and consumer products around the not so hidden world.