- Production (Shoot)
- Audio Visual
With the third and final movie 'The Hidden World' coming out, plus a range of exciting consumer products, Feref had to re-launch the franchise and sustain momentum before and after theatrical release. As well as support multiple toy partners and differentiate from generic dragon products out there.
For kids, their hidden world is their imagination – a world all of their own, fueled by toys and friendships. It’s a place where make-believe becomes an epic adventure, where flying becomes possible and where dragons come to life.
Using visual cues from the brand new film, Feref took audiences on a journey through a child's imagination. A brother and sister play with How to Train Your Dragon products around the home and glimpses of their world leak out into reality, bringing the epic adventures to life. Our lifestyle AV spots have taken flight across TV, YouTube and Social.
Originally meant for Europe only, the campaign is now soaring high and landing in multiple territories to support the TV show and consumer products around the not so hidden world.