Gemini Man

Paramount
Gemini Man

Paramount
Gemini Man

    Services:
  • Strategy
  • PR
  • Social Media
  • Content
  • Audio Visual
  • Design
  • Event Design, experiental & logistics

The challenge

To create a Gemini Man global influencer experience in Budapest to coincide with a special fan screening and one-off concert from Will Smith and Jazzy Jeff.

Creative strategy

With our experiential partners, Nibbs Events, we curated the ultimate adrenaline-packed immersive challenge for 15 international influencers. They took on the guise of government agents and raced across Budapest in an attempt to become real-life action heroes. They had to push themselves to their limits and pick up essential skills while recording their adventures for their fans.



Just like Will Smith’s character in the movie, our operatives-in-training hit key locations around the city for high-octane excitement, stunts and trials, culminating in a once-in-a-lifetime meet-and-greet with Will Smith himself.

Gemini Man
Gemini Man
Gemini Man
Gemini Man

Result

A fully scripted and curated 24-hour BUDA-QUEST global influencer activation for 15 influencers on the ground in Budapest. Event elements included:


• Swag Bag on arrival

• Welcome dinner and agent briefing at the Aria hotel

• Bespoke laser challenge at Mikve, Buda Castle

• MonsteRoller scooter tour

• Intellect challenge across the Chain Bridge

• Red Jet experience - the fastest stunt speedboat on the Danube

• Free fall stunt jump training at Vajdahunyad Castle

• Meet & Greet with Will Smith at the Szechenyi Baths


All this generated social content for Paramount channels, AV and social content for all social influencer channels and sizzle video of the complete activation, helping to reach millions of fans across the globe*.







Results
Results
Results
Results