Hotel Transylvania 3

Sony
Hotel Transylvania 3: Summer Vacation

Sony
Hotel Transylvania 3: Summer Vacation

    Services:
  • Advertising
  • Audio Visual
  • Design
  • Events

The challenge

Launch Sony's Hotel Transylvania 3: Summer Vacation in the UK & IE.

Creative strategy

To produce an imaginative campaign that’s as fresh and quirky as the monster mash-up family film of the summer.


Using the film's bright and lively visuals, our full campaign cruised across DOOH, OOH, Bus T-Sides, radio spots and multimedia invitations.

Vue front of house

VUE FRONT OF HOUSE
Bus mega t-side

BUS MEGA T-SIDE
Out of home train station vinyl

OOH TRAIN STATION VINYL
HTML invite

FDA MULTIMEDIA SCREENING HTML INVITE
Trivago Ad

TRIVAGO AD

We also created an activation event as part of a mall tour at Westfield, complete with costumed characters and shareable photo-ops.

Westfield Beack Background

WESTFIELD ACTIVATION

Result

An engaging and witty campaign that allows audiences to embrace another chapter in the tale of a classic character - Dracula - with a modern and comical twist.