Launch Sony's Hotel Transylvania 3: Summer Vacation in the UK & IE.
To produce an imaginative campaign that’s as fresh and quirky as the monster mash-up family film of the summer.
Using the film's bright and lively visuals, our full campaign cruised across DOOH, OOH, Bus T-Sides, radio spots and multimedia invitations.
We also created an activation event as part of a mall tour at Westfield, complete with costumed characters and shareable photo-ops.
An engaging and witty campaign that allows audiences to embrace another chapter in the tale of a classic character - Dracula - with a modern and comical twist.