Jurassic World: Fallen Kingdom
Dino Rivals

Jurassic World: Fallen Kingdom
Dino Rivals

    Services:
  • Strategy
  • Creative
  • Production (Shoot)
  • AV
  • Design
  • GFX
  • Social

The challenge

The Jurassic World movies have built a huge fanbase, resulting in a hugely popular range of toys. But how can this popularity be maintained during a year that has no dino-sized cinematic release?

Creative strategy

When kids play with dinosaurs their natural instinct is to battle them, so our campaign celebrated the Dino Rivals range and pitted the prehistoric monsters against each other to show the world just how exciting, action-packed and fun these encounters can be.


DINO RIVALS: WHO WILL WIN? YOU CHOOSE! T-REX VS BLUE

We created over 80 individual assets, including battles that allowed viewers to choose their own winner, pre-fight teasers, cutdowns and bumpers. To support these and raise awareness we also created dynamic posters and build-your-own arena activity packs, allowing kids to give their Jurassic World Dinosaurs the perfect place to throw down.

Metro Half Page Ad
VIDEO GRAPHICS FOR INDORAPTOR AND T-REX
Ipswich Photowall
VIDEO GRAPHICS FOR BLUE AND JURASSIC THROWDOWN ASSET

This toolkit was then supplied across numerous territories for localisation and rollout, keeping awareness alive throughout Europe, all without the need for big-screen assistance.

  • Behind the scenes
  • Behind the scenes
  • Behind the scenes
  • Behind the scenes
  • Behind the scenes
BEHIND THE SCENES

Result

Campaign has been widely praised and snapped up by retailer partners and brand partners alike.

Dino Rivals Packshots