L.O.L Surprise Album Launch

Sony Music
L.O.L Surprise
Album Launch

Sony Music
L.O.L Surprise
Album Launch

    Services:
  • Creative
  • Advertising
  • Digital
  • Social Media
  • Audio Visual
  • Design

The challenge:

To launch the debut album from the hugely popular toy brand – L.O.L. Surprise!


The 8 track Album, L.O.L. Surprise! REMIX, was released to coincide with a new line of dolls and it was our crew's job to drive album streams and purchases with a UK and global toolkit.

Creative strategy:

Create the boldest and most glam assets ever for the release of the sassy L.O.L Suprise Album.


To create a bold look & feel in which each doll’s individual style shone through, whilst teasing the fly album tracks. In line with the distinct L.O.L. brand, all assets were delivered with sparkle and sass, using animated ransom-style typography, ripped edges, spinning records and spotlights to grab attention, stop thumbs and get our audience grooving (and of course, streaming/purchasing).

SINGLE ANNOUNCEMENT
ALBUM ANNOUNCEMENT
SPOTIFY AUDIO AD
SPOTIFY CANVAS 8’ VIDEOS
PRE RELEASE CREATIVE
3,2,1 COUNTDOWN FOR ALBUM AND OMG DOLL RELEASE
POST RELEASE CREATIVE

The Results

A fierce suite of pre-release, announcement/out now and post-release assets ranging from Spotify canvas', drivers, audio ads and banners, to sing along assets for Apple Music and AV assets, in multiple sizes and formats, for social.