Mary Poppins Returns International Social Toolkit

Mary Poppins Returns
International Social Toolkit

Mary Poppins Returns
International Social Toolkit

    Services:
  • Strategy
  • Social Media
  • Content
  • Audio Visual
  • Design

The challenge

Feref was tasked with creating a series of global social assets in order to get international audiences excited for the upcoming release of Mary Poppins Returns. The content had to work both for audiences that were familiar with Mary Poppins as well as those who weren't, posing an interesting challenge for our content.

Creative strategy

To maximise visibility in the crowded Christmas market, we ideated a suite of beautiful, innovative social content executions that highlighted the adventure, the magic and the sheer joy of the film's characters that would appeal to mainstream cinema-going audiences.

PECULIAR CHARM SOCIAL ASSET
MAGICAL ADVENTURE SOCIAL ASSET
MARY POPPINS IS SOCIAL ASSET
FASHION SOCIAL ASSET

By creating vertical and dynamic social content in keeping with the film's stunning visuals and catchy songs, we were able to maximise phone screens to display our eye-catching content on social feeds.

CHERRY TREE LANE SOCIAL ASSET

Result

We delivered 40+ social assets that international Disney teams could use to activate and enhance campaigns across the globe.