Mary Poppins Returns
UK Advertising Campaign

Mary Poppins Returns
UK Advertising Campaign

    Services:
  • Strategy
  • Advertising
  • Digital
  • Content
  • Audio Visual
  • Design

The challenge

After 54 years, Disney were releasing a sequel to Mary Poppins, the highly anticipated Mary Poppins Returns. Therefore, Feref needed to create a magical campaign across OOH, TV, Radio, Digital, Trade, Publicity, Press, DOOH worthy of both the original and the stunning sequel.

Creative strategy

We wanted to recapture the essence of what audiences young and old love about Mary Poppins, while delivering a fresh, modern, uplifting and relevant movieā€¦ establishing a new Disney classic with the same long-lasting appeal as the well-loved original.

EXTERION RIBBONS UNDERGROUND OOH
Mary Poppins Returns European Premiere Tickets
EUROPEAN PREMIERE TICKETS
Metro Half Page Ad
METRO HALF PAGE
Ipswich Photowall
EMPIRE PHOTOWALL
  • Cromwell Road
  • Cromwell Road
  • Cromwell Road
  • Cromwell Road
CROMWELL ROAD
BILLBOARD DISPLAY ADVERTISEMENT

We were inspired to adopt a joyful and uplifting tone in everything we created to tease and build anticipation in UK and Ireland, including a UK media first - Exterion Ribbons Underground OOH.

Result

A beautiful, eye-catching campaign across multiple disciplines that rallied cinemagoers across the land, helping Mary Poppins Returns to enchant audiences and become the UK's Christmas Number One Movie.

Practically perfect in every way