Mattel Argos Gift Guide

Mattel
Argos Gift Guide

Mattel
Argos Gift Guide

    Services:
  • Creative
  • Advertising
  • Digital
  • Social Media
  • Audio Visual
  • Design

The challenge:

To create an Argos Gift Guide spot for Mattel, showcasing its top toys for Christmas, ranging from Polly Pocket to Hot Wheels, from Barbie to Thomas & Friends.  

Creative strategy:

To bring the varied range of toys neatly together into one spot, we created the ‘The 8 Toys of Christmas’ – a playful remix of ‘The Twelve Days of Christmas’. Giving each toy equal time in the spotlight, two children joyfully sing the re-written lyrics, highlighting the different toy’s features.


This year, Argos shifts its printed catalogue online, so the magic of Christmas brings the Mattel toys to life with the swipe of a tablet. Tying in with the ABL campaign, ‘Sounds of Excitement’, yipees, choo choos, neighs and roars enhance the scenes – the toys are super-excited to be this Christmas’ top gifts.

Mattel - Argos Gift Guide - 30’
Mattel - Argos Gift Guide - Storyboard
Mattel - Argos Gift Guide - Storyboard
Mattel - Argos Gift Guide - Storyboard
Mattel - Argos Gift Guide - Storyboard
Mattel - Argos Gift Guide - Storyboard
Mattel - Argos Gift Guide - Storyboard
Mattel - Argos Gift Guide - Storyboard
Mattel - Argos Gift Guide - Storyboard
Mattel - Argos Gift Guide - Storyboard
Mattel - Argos Gift Guide - Storyboard
Mattel - Argos Gift Guide - Storyboard
Mattel - Argos Gift Guide - Storyboard
Mattel - Argos Gift Guide - Storyboard
Mattel - Argos Gift Guide - Storyboard
Mattel - Argos Gift Guide - Storyboard
INITIAL STORYBOARD
Mattel - Gift Guide - 10’ Barbie
Mattel - Argos Gift Guide - 10’ Rollin’ Rovee

The Results

A fun and festive 30’ spot, plus 10’ cutdowns, for social and YouTube pre-roll.