Missing Link

Lionsgate
Missing Link

Lionsgate
Missing Link

    Services:
  • Digital
  • PR
  • Events
  • Partnerships

The challenge

To help family audiences discover the hilarious and heart-warming animated adventure ‘Missing Link’ and make it the must-see kids movie for the Easter holidays.

Creative strategy

This wonderful film was facing stiff competition over the crowded Easter period, but its globetrotting journey of discovery and mythical creatures gave the whole family something different to get excited about. So, we used its titular character to get everyone animated.

MISSING LINK - EATS AMAZING VIDEO
Mary Poppins Returns European Premiere Tickets

MR LINK'S EGGS PRESS DROP

We created a magical Mr Link themed lunchbox with influencer Eats Amazing and a Mr Link’s Eggs press drop. We explored the journey of discovery through a Map Mr Link’s Run influencer activation and special partnership with Nike, gifting trainers to top tier influencers.

Mary Poppins Returns European Premiere Tickets

SPECIAL MISSING LINK/NIKE PARTNERSHIP TRAINERS

Result

  • Our Easter Egg drop received 25+ social posts with a total reach of 2.5M.

  • Bananajamana's organic drawing posts have a total reach of 69.8K.

  • Eats Amazing’s posts have a total reach of 1.3M.