Disney - Raya & Singapore

Raya &

Raya & Singapore

  • Creative
  • Audio Visual
  • Design

The challenge:

Celebrate Singapore as a desirable travel destination prior to, during and post release of Disney’s Raya and the Last Dragon – a fantasy adventure set in a stunning fictional land, inspired by the cultures of Singapore & South East Asia.

Creative strategy:

Singapore is a warm and welcoming island that prides itself on diversity, community and unity. The same themes and values shared by the film’s storyline and characters.

So, in our dynamic AV piece, Raya – and her eclectic team – united with Singapore Tourist Board, entice and welcome the world to the heart of South East Asia – a destination that has so much to offer for all.

From foodies, to thrill seekers. Everyone’s invited...

We created a hero 30” spot for the UK market (and China) with 15” and 6” cutdowns for social. As well as digital statics that showcase the contrasting and exciting landscapes of Singapore.

Discovery Awaits
Discovery Awaits
Discovery Awaits
Discovery Awaits