Rocketman

Paramount
Rocketman

Paramount
Rocketman

    Services:
  • Strategy
  • Social Media
  • Content
  • Audio Visual
  • Design

The challenge

To create a show-stopping international social media toolkit for Paramount’s Rocketman, to help reach its global box office target.

As a campaign with multiple stakeholder involvement, including Elton John’s own team, we had to ensure everyone’s expectations were exceeded.

ROCKETMAN - ASSET SHOWCASE

Creative strategy

We aimed to dazzle both core Elton John fans and casual fans/cinemagoers, with the iconic artist’s glittering story.

1 DAY TO GO
2 DAYS TO GO
3 DAYS TO GO
5 DAYS TO GO
1 MONTH TO GO

Through a series of beautifully crafted social assets, we shone a spotlight onto his life, career and character, reminding existing fans why they adore him and helping potential new fans realise why they should.

FUN FACTS - HOW MANY CRYSTALS?
FUN FACTS - HOW MANY SONGS?
FUN FACTS - HOW MANY ALBUMS?
FUN FACTS - HOW MANY GIGS?

Assets such as Fantastical Facts, Crazy Quotes, countdown numbers ‘dressed’ in flamboyant costumes and animated lyric videos enticed audiences to discover more by watching the full film in cinemas.

LYRIC VIDEO - CROCODILE ROCK
LYRIC VIDEO - SATURDAY NIGHT'S ALRIGHT
LYRIC VIDEO - YOUR SONG

Result

Our complete social media toolkit navigated markets through the film’s campaign – pre, during and post cinema touchdown – with more than enough high-quality content to keep audiences across the globe truly captivated and entertained… for ‘a long, long time’.