- Social Media
- Audio Visual
Sky Q has 'everything you love all in one place, easy’ and our task was to develop a year-long owned social strategy to span across multiple project touch-points to support the overarching Sky Q campaign.
We collaborated with Sky on a Twitter first to kick-start the campaign - an AI activation that could scan the user’s latest activity to reveal their perfect content match. This was then connected to the entertainment that Sky Q has on offer to encourage sign-up.
The next step is a year-long reactive social campaign, using online conversations to lead us into content selections and recommendations.
Finally, on YouTube, a new #MySkyQ show sees celebs and social media stars discussing their favourite content. Our role as creative consultants on the series means the creation of the social assets from each show, for the talent and owned channels to share.