Sony Music Magic Star

Sony Music
Magic Star

Sony Music
Magic Star

  • Strategy
  • Advertising
  • Digital
  • Social Media
  • Content
  • Audio Visual
  • Design

The challenge:

To promote new albums and playlists by various artists on Sony Music's ‘Magic Star’ label.

Creative strategy:

Aligning with Magic Star’s belief that music is the soundtrack to family life, we aimed to keep kids and families entertained, pre and during lockdown. After all, there’s no such thing as too much audio!

Whether we were celebrating individuality with the greatest sock ’n’ roll band’s new album, or creating and sharing song-related activities to help little ones stay busy and active, every asset we created was bright, colourful and fun. As well as being bespoke to each brand’s identity.

From singing cats to pop-bopping social media superstars to beautifully re-imagined nursery rhymes, we used the power of music to transform family homes, making indoors (and outdoors) magical.

Andy and the oddsocks
Enchanting Covers of Classic Songs
Bake and boogie
Family party
Disco dance moves
Magic Star

The Results

We created multiple campaigns for TV, social, YouTube and Spotify, raising awareness of Magic Star’s artists and driving album sales and playlist downloads.