- Social Media
- Audio Visual
To promote new albums and playlists by various artists on Sony Music's ‘Magic Star’ label.
Aligning with Magic Star’s belief that music is the soundtrack to family life, we aimed to keep kids and families entertained, pre and during lockdown. After all, there’s no such thing as too much audio!
Whether we were celebrating individuality with the greatest sock ’n’ roll band’s new album, or creating and sharing song-related activities to help little ones stay busy and active, every asset we created was bright, colourful and fun. As well as being bespoke to each brand’s identity.
From singing cats to pop-bopping social media superstars to beautifully re-imagined nursery rhymes, we used the power of music to transform family homes, making indoors (and outdoors) magical.
We created multiple campaigns for TV, social, YouTube and Spotify, raising awareness of Magic Star’s artists and driving album sales and playlist downloads.