The Angry Birds 2 Movie

Sony
The Angry Birds Movie 2

Sony
The Angry Birds Movie 2

    Services:
  • Advertising
  • Audio Visual
  • Design

The challenge

Produce the UK & IE campaign to catapult launch Sony's The Angry Birds Movie 2.

Creative strategy

To capture the unexpected pleasure and animated delight of the sequel to the game-based spinoff.


Our lively and witty campaign, showcasing the film’s bright visuals and cheerful humour, wing-spanned bespoke DOOH, OOH, Bus T-Sides, Mall Panoramics, multimedia invites and tickets.

Mall Panoramic Birmingham

MALL PANORAMIC BIRMINGHAM
Ad Lifts

AD LIFTS
M Vision

M VISION
Panoramic High Cross

PANORAMIC HIGH CROSS
Underground 48 Sheet

UNDERGROUND 48 SHEET

To kick-start the football season, we also produced a custom LED pitchside banner and full-page ad in the matchday program at Everton. The match took place at Goodison Park with Watford playing away. Attendance on the day was over 39,000 plus the additional global audience of over 4 billion potential global TV viewers created plenty of opportunities to see the pitchside banner.

Result

A dazzling and colourful campaign that got kid and adult audiences alike in a flap, by tapping into the (entertaining / anarchic / Bird-brained?) humour and the well-known feathered friends of one of the best-selling game apps of all time.