Disney
The Last Duel
Disney
The Last Duel
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Services:
- Creative
- Digital
- Social Media
- Audio Visual
- Design
The Challenge
The return of cinema in 2021 saw Disney was releasing an epic historical drama from legendary director Ridley Scott. It required Feref to develop an equally epic media campaign across OOH, TV, Radio, Digital, Trade, Press, and DOOH.
Creative Strategy
The team wanted to convey the cinematic scale of this gritty true story, by drawing in audiences to the realism of combatant medieval France. The breadth of assets created allowed audiences to sample the drama and action while showcasing the powerful performances from the stellar cast, leaving audiences in no doubt that this is a must-see cinema experience.
