To introduce family audiences to The Queen’s Corgi, a heart-warming animated adventure with a stellar British voice cast, and make it the pawfect film for all the family to see this summer.
We explored the rich creative themes of royalty and dogs to reach parents and kids. With its charming titular character, Rex, stealing the show, we put corgis front and centre to really get tails wagging around the film’s release.
We organised our very own Royal Visit, touring three adorable corgis around London’s media houses. It involved creating a bespoke ‘Corgi Predictions’ video piece with Digital Spy and running a Facebook Live of the corgis playing with Metro.
Nibbs Events produced a special screening and garden after-party, on behalf of the Film & TV Charity, Lionsgate and DiscoverLSQ. Influencer ‘Marcel the Corgi’ was enlisted to meet and greet guests including top family influencers such as Family Freedom, The Jones Family and A Moment with Franca.
Tapping into key calendar date Bring Your Dog to Work Day, we also sent cuddly Rex teddies to media to join the bigger conversation online.
We treated a selection of top doggy influencers with their very own bespoke Royal Makeover Kit filled with product from our secured brand partners Dogsy and Dog Kind. All so they could live like a royal corgi for a day.
So that people and pups alike could feel like the Queen’s top dog, we created a fun ‘make your own royal crown’ tutorial, with key family crafts blogger, Red Ted Art, and ran a promotion with MadeForMums.
All of our activity was lapped up: