The Queen's Corgi

Lionsgate
The Queen's Corgi

Lionsgate
The Queen's Corgi

    Services:
  • Strategy
  • PR
  • Events
  • Partnerships

The challenge

To introduce family audiences to The Queen’s Corgi, a heart-warming animated adventure with a stellar British voice cast, and make it the pawfect film for all the family to see this summer.

Creative strategy

We explored the rich creative themes of royalty and dogs to reach parents and kids. With its charming titular character, Rex, stealing the show, we put corgis front and centre to really get tails wagging around the film’s release.



We organised our very own Royal Visit, touring three adorable corgis around London’s media houses. It involved creating a bespoke ‘Corgi Predictions’ video piece with Digital Spy and running a Facebook Live of the corgis playing with Metro.

Social media roundup

THE QUEEN'S CORGI COVERAGE

Nibbs Events produced a special screening and garden after-party, on behalf of the Film & TV Charity, Lionsgate and DiscoverLSQ. Influencer ‘Marcel the Corgi’ was enlisted to meet and greet guests including top family influencers such as Family Freedom, The Jones Family and A Moment with Franca.

  • Special screening and garden after-party
  • Special screening and garden after-party
  • Special screening and garden after-party
  • Special screening and garden after-party
  • Special screening and garden after-party
  • Special screening and garden after-party


SPECIAL SCREENING AND GARDEN AFTER-PARTY

Tapping into key calendar date Bring Your Dog to Work Day, we also sent cuddly Rex teddies to media to join the bigger conversation online.



We treated a selection of top doggy influencers with their very own bespoke Royal Makeover Kit filled with product from our secured brand partners Dogsy and Dog Kind. All so they could live like a royal corgi for a day.



FAMILY FREEDOM - SUPRISING JOJO VIDEO

So that people and pups alike could feel like the Queen’s top dog, we created a fun ‘make your own royal crown’ tutorial, with key family crafts blogger, Red Ted Art, and ran a promotion with MadeForMums.

Result

All of our activity was lapped up:



  • Our Corgi Royal Visit was shared on social to 3.7M social followers, achieving a dedicated onsite article with Digital Spy (90M UUM) and 18K views of the Facebook Live with Metro


  • Our activity with Marcel the Corgi generated 15 social posts with a reach of 172K followers. Instagram story views were above average for the account at 8-9K views each and the main post engagement rate was 5%


  • Our YouTube vlog with Family Freedom generated 8.7K views, with a potential reach on social of 129K followers


  • Influencers who attended the charity screening generated 20+ social posts to 209K followers


  • Red Ted Art’s Royal Crown tutorial video had a potential reach of 3M social followers


  • Our Royal Makeover doggy influencer press drop had a potential reach of 134K followers