The Spy Who Dumped Me

The Spy Who
Dumped Me

The Spy Who Dumped Me

    Services Used:
  • Strategy
  • PR
  • Events
  • Partnerships

The challenge

Create cut through during the Summer blockbuster season and sell the concept of kick-ass female-fronted comedy.

PR strategy

Secure female audience endorsement through sampling of this hilarious action comedy focusing on the themes of best friends, comedy and kick ass action.

We partnered with influential comedy group Funny Women, beauty brand Urban Decay and fashion retailer Boohoo to reach relevant audiences through tactical screenings, promotions and events.

The Spy Who Dumped Me social media activity

The results

3x events hosted with key comedy & beauty partners
30+ female and comedy outlets covered
45+ beauty and lifestyle influencers engaged