Star Wars: The Rise of Skywalker

STAR WARS:
THE RISE OF SKYWALKER

STAR WARS:
THE RISE OF SKYWALKER

    Services:
  • Digital
  • Strategy
  • Advertising
  • Social Media
  • Content
  • Audio Visual
  • Partnerships

The Challenge

To produce an exciting UK and IRE campaign for the theatrical launch of Disney's Star Wars: The Rise of Skywalker, targeting four different audiences:

1. New fans of the Star Wars franchise
2. Fans who have followed the Star Wars franchise lightly
3. Core, engaged fans
4. Disengaged fans of the franchise

Creative Strategy

With this being the third and final chapter of a cultural phenomenon, our campaign had to be of the first order.

Celebrating the Star Wars legacy, our epic campaign spanned DOOH, OOH, Trade, TV, VOD, Press, Radio, Digital Audio, Digital and EMEA, plus adaptations for IRE's AV and Radio campaign. AV assets focused on music and dialogue to set up the anticipation, intrigue and emotion. Keeping the campaign innovative but simple, we created relevancy with audiences.

Some assets went live during the election, and whilst we didn't specifically mention it, our press hinted towards it:
THIS CHRISTMAS THE SAGA WILL END

STAR WARS: THE RISE OF SKYWALKER, DIGITAL OUT OF HOME
Star Wars
Star Wars

LISTEN TO THE RADIO SPOTS HERE

STAR WARS: THE RISE OF SKYWALKER, RADIO
STAR WARS: THE RISE OF SKYWALKER, RADIO

Results

Expected to be the UK's #1 film and the cinematic event of a generation.