Trolls World Tour

Universal
Trolls World Tour

Universal
Trolls World Tour

    Services:
  • Strategy
  • PR
  • Social Media
  • Partnerships

The challenge:

Develop the social media toolkit for Universal’s International team and support the industry first PVOD launch on Sky Premiere.

Creative strategy:

Create the happiest assets ever for the release of the Happiest. Film. Ever.


For Universal, we developed the campaign look & feel – our vibrant and glittery toolkit shone a spotlight on the distinctive characters, quirky comedy and catchy tunes. All assets were eye-catching and thumb-stopping as well as easily adaptable for different markets.


We connected with our audience through fun and feel-good content, such as parent-relatable memes, and by tapping into tactical calendar moments that aligned with the movie: Random Acts of Kindness Day, Love Your Pet Day, World Compliment Day and International Day of Happiness.


For Sky Premiere, we created a quick-turnaround suite of social assets specifically geared around Sky’s ‘Bringing the cinema to you’ message, ensuring that Sky achieved cut-through vs all other PVOD services offering Trolls World Tour over launch weekend.


Our stand-out assets helped families create the ‘Happiest. Place. Ever. To watch the Happiest. Film. Ever’ during the CV-19 lockdown period. Encouraging them to prepare snacks, ‘rock their living room’ and enjoy the movie together, building their own at-home cinema experience.


Feref filled the social world and family homes with happiness, music and glitter, delivering more than 50 sparkly social assets including: GIFS, memes, statics, Instagram Stickers and Stories, Facebook and Pinterest breakout ads, character cards, audience reviews and AV.

Character Card - Branch
Character Card - Branch
When I let my kids do my make up
Trolls World Tour Instasticker
Trolls World Tour Instasticker
Trolls World Tour Instasticker
Trolls World Tour Instasticker

Trolls World Tour Sky - Tiny Diamond Trolls World Tour Sky - Barb

The Results

  • Trolls landed the biggest digital debut. Ever.

  • Our Universal international social toolkit navigated markets through the film’s PVOD campaign

  • Our social assets were used across Instagram and Facebook over the Sky Store Premiere launch weekend, promoting Sky Store as THE place to watch the Happiest. Film. Ever.

  • Kim Kardashian used our Instagram sticker on her stories, telling her 165M followers how excited she was to watch Trolls World Tour