Trolls World Tour
Trolls World Tour
- Social Media
Develop the social media toolkit for Universal’s International team and support the industry first PVOD launch on Sky Premiere.
Create the happiest assets ever for the release of the Happiest. Film. Ever.
For Universal, we developed the campaign look & feel – our vibrant and glittery toolkit shone a spotlight on the distinctive characters, quirky comedy and catchy tunes. All assets were eye-catching and thumb-stopping as well as easily adaptable for different markets.
We connected with our audience through fun and feel-good content, such as parent-relatable memes, and by tapping into tactical calendar moments that aligned with the movie: Random Acts of Kindness Day, Love Your Pet Day, World Compliment Day and International Day of Happiness.
For Sky Premiere, we created a quick-turnaround suite of social assets specifically geared around Sky’s ‘Bringing the cinema to you’ message, ensuring that Sky achieved cut-through vs all other PVOD services offering Trolls World Tour over launch weekend.
Our stand-out assets helped families create the ‘Happiest. Place. Ever. To watch the Happiest. Film. Ever’ during the CV-19 lockdown period. Encouraging them to prepare snacks, ‘rock their living room’ and enjoy the movie together, building their own at-home cinema experience.
Feref filled the social world and family homes with happiness, music and glitter, delivering more than 50 sparkly social assets including: GIFS, memes, statics, Instagram Stickers and Stories, Facebook and Pinterest breakout ads, character cards, audience reviews and AV.
Trolls landed the biggest digital debut. Ever.
Our Universal international social toolkit navigated markets through the film’s PVOD campaign
Our social assets were used across Instagram and Facebook over the Sky Store Premiere launch weekend, promoting Sky Store as THE place to watch the Happiest. Film. Ever.
Kim Kardashian used our Instagram sticker on her stories, telling her 165M followers how excited she was to watch Trolls World Tour