A united PR and social campaign to inspire the UK
A United Kingdom, and its largely unknown yet powerful true story about a Botswanan King and London office worker, opened the 2016 BFI London Film Festival to critical acclaim. Feref employed an inventive PR and social strategy to magnify the premiere event’s noise to build awareness; and then tactically maintain momentum and interest while avoiding audience and press burnout in the two months before the film’s release.
- Social Media
- Audio Visual