A united PR and social campaign to inspire the UK

A United Kingdom, and its largely unknown yet powerful true story about a Botswanan King and London office worker, opened the 2016 BFI London Film Festival to critical acclaim. Feref employed an inventive PR and social strategy to magnify the premiere event’s noise to build awareness; and then tactically maintain momentum and interest while avoiding audience and press burnout in the two months before the film’s release.

  • Strategy
  • Advertising
  • Digital
  • PR
  • Social Media
  • Content
  • Audio Visual
  • Design
  • Events
  • Partnerships
A United Kingdom

Key Results

  • LFF press coverage reached 757 million+ and generated a 21% increase in followers on the official film Twitter channel
  • News-relevant social shareables attracted 3% higher engagement than the industry average
  • Tactically timed coverage negotiated on The Telegraph, The Independent, The Guardian, Empire and Newsweek between LFF and launch
  • Stylist Facebook Live interview with Rosamund Pike reached 879,000+
  • Collaboration with guerrilla book-sharing movement Books On The Underground; thirty copies of Colour Bar - the book that inspired the film – dropped at multiple tube stations on release day
A United Kingdom
A United Kingdom