Content of the highest order

Feref explores the hidden world of secret societies

For the international release of Assassin’s Creed, our challenge was to establish a brand new movie franchise for a broad movie-going audience, while differentiating the cinema experience from the famous video games.

Our response: create an entertaining and culturally relevant digital content toolkit for markets that educated moviegoers on the film’s intriguing backstory.

Content included cryptic propaganda social shareables based on the two secret societies (Assassins & Templars), the ultimate Assassin’s challenge video quiz and a speed read video that condensed all you need to know into just 60 seconds.

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