A campaign to believe in

Feref were challenged to celebrate this stunning range of live action movies and help create an affinity for the brand that re-engaged with Disney audiences new and old alike, as well as celebrating the new release of the collectible sleeves.

These movies bring Disney’s magical storytelling into the real world in an exciting, convincing way. This truth inspired our response – Time to Believe.

This emotive strategy allowed us to showcase the brilliance of the range across multiple channels. From cinema and online spots to targeted digital ads, we created a look and feel that encapsulates the true magic of Disney and gave the range a recognisable identity in its own right.