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What’s happening?

Feref extends its reach in to China with its inaugural knowledge exchange with Shanghai Media Group (SMG).


China’s entertainment and media industry is vast and growing at double the rate of the rest of the world. As a leading UK entertainment marketing agency for all the leading global film and TV studios, as well as brands including Star Wars, Marvel and Hasbro, Feref is committed to developing its knowledge of the industry, market and consumers, in every key territory. We are proud to partner with SMG and to enhance our entertainment marketing knowledge from Shanghai to Hollywood (via Soho, London).


On 1 September, our Account Manager, Jacob Endemano embarks on the inaugural visit to Shanghai that will see him take part in knowledge exchanges, cultural experiences and fact-finding missions. In return, we welcome Cong Li, a Director at SMG, to experience the knowledge gathered in Feref’s 49-year heritage in entertainment marketing. She will work with our global, EMEA and UK teams on creative, content, social media and PR projects.

If you are a client, partner or generally interested in the knowledge exchange or have a question for either Cong or Jacob, then please do get in touch:


About Feref

Founded in 1968, Feref is a fully integrated creative agency based in Soho, London. For almost 50 years, Feref has created some of the world’s best-loved advertising and PR launches for movies like Star Wars, Deadpool, James Bond, Frozen, La La Land and across the Marvel Cinematic Universe.

Over time, we have evolved our services around the needs of the entertainment industry, into a unique blend of strategy, creative, digital, design, production, social media, content, PR and audio visual. Feref is fast moving, fully integrated and proudly independent. Our reputation at the cutting edge of global entertainment brands gives Feref an unrivalled understanding of how to quickly connect consumers with brands across all categories.

About SMG

Shanghai Media Group (SMG) is one of China’s largest media and cultural conglomerates, with the most complete portfolio of media and related businesses. The Oriental Pearl Media Company under SMG was the first cultural and media company in China to realize a market capitalization totaling more than 100 Bln RMB ($15 Bln) on the Shanghai Stock Exchange in 2015. By June 2015, SMG has more than RMB 61 Bln ($10 Bln) in assets and about 17,200 employees.

SMG’s businesses span operations of radio and TV networks, signal transmission, newspapers and magazines, drama and film production and distribution, OTT and streaming, IPTV, online and console gaming, digital advertising, home shopping and e-commerce, financial data and information services, children’s arts training, TV post-production services, live entertainment, tourism and cultural investments, etc.

Shanghai Media Group