Feref extends its reach in to China with its inaugural knowledge exchange with Shanghai Media Group (SMG).
China’s entertainment and media industry is vast and growing at double the rate of the rest of the world. As a leading UK entertainment marketing agency for all the leading global film and TV studios, as well as brands including Star Wars, Marvel and Hasbro, Feref is committed to developing its knowledge of the industry, market and consumers, in every key territory. We are proud to partner with SMG and to enhance our entertainment marketing knowledge from Shanghai to Hollywood (via Soho, London).
On 1 September, our Account Manager, Jacob Endemano embarks on the inaugural visit to Shanghai that will see him take part in knowledge exchanges, cultural experiences and fact-finding missions. In return, we welcome Cong Li, a Director at SMG, to experience the knowledge gathered in Feref’s 49-year heritage in entertainment marketing. She will work with our global, EMEA and UK teams on creative, content, social media and PR projects.
If you are a client, partner or generally interested in the knowledge exchange or have a question for either Cong or Jacob, then please do get in touch: firstname.lastname@example.org